STRATEGY. MARKET POSITIONING.
STAKEHOLDER ENGAGEMENT.

I help organisations and founders understand the people they need to reach, clarify the value they offer and turn that insight into practical strategy, communication and action.

About

Hi, I'm IRINA ROIK

I help people and organisations turn ideas, expertise, products, services and programs into offers or initiatives that make sense to the people they are intended to reach. I identify what the audience needs, what is missing or unclear, and what should change to improve sales, visibility, participation or community uptake. I provide practical solutions and, where required, structure and launch the work needed to implement them.

My professional background spans large-scale commercial property and destination development, the South Australian parliamentary environment and multicultural community work, with experience in Australia and internationally. I have worked with investors, developers, government offices, community organisations and project partners across the full project lifecycle, from research and feasibility through concept development, planning, launch and operations.

In multicultural and community settings, I understand that a strong initiative depends not only on communication, but also on trust, access, cultural context and alignment between communities, service providers and government. I use this understanding to help shape programs, partnerships and engagement approaches that are relevant to the people they are intended to reach and workable for the organisations delivering them.

My approach combines corporate discipline, commercial awareness, research and direct engagement with the people involved. I am equally comfortable contributing strategic judgement and taking responsibility for the planning, coordination, stakeholder follow-up and practical delivery required to move the work forward. I adapt my approach to the audience, operating environment and resources available, so recommendations are clear, relevant and realistic to implement.

If you see a connection between my experience and what you are building, changing or delivering, I would welcome a conversation about how I could contribute.

DISCUSS A ROLE OR PROJECT

Based in Adelaide, I am open to permanent and fixed-term opportunities in government, higher education, community and purpose-led organisations, as well as selected specialist projects.

Features

HOW I HELP

AUDIENCE, NEEDS & OPPORTUNITIES

I research markets, audiences and community contexts to identify unmet needs, gaps, barriers and opportunities. This provides the evidence needed to determine who a product, service, program or initiative is for, what matters to that audience and what response it needs to generate.

CONCEPT, OFFER & STRATEGY

I strengthen new and existing ideas, products, services and programs by clarifying their purpose, audience relevance, value proposition and differentiation from available alternatives. I turn the findings into a stronger concept, clear priorities and a practical strategy for positioning, growth or community uptake, taking into account the business operations, resources and delivery requirements needed to make it work.

STAKEHOLDER ENGAGEMENT & PROJECT MANAGEMENT

I translate strategic direction into practical action through stakeholder mapping, relationship management, partnerships, communication and project management. Depending on the assignment, I can work as a project lead, coordinate internal and external contributors, and manage priorities, workflows, stakeholder follow-up, budgets, suppliers, timelines, launch and delivery.

PROPERTY & DESTINATION DEVELOPMENT

Specialist expertise in commercial property, mixed-use, retail, leisure and entertainment, including family entertainment centres, indoor play venues and children’s play cafés. I support projects in Australia and internationally, from market research and feasibility through concept development, commercial strategy, customer experience and tenant mix, leasing, project delivery, launch and activation. My focus is on concepts that respond to the local market, have a sound commercial basis and are practical to deliver and operate.

HOW I CONTRIBUTE

ORGANISATIONAL ROLES

Permanent or fixed-term roles where I can take responsibility for stakeholder and relationship management, business operations, projects, events or executive coordination as part of an established organisation and team.

PROJECT LEADERSHIP & DELIVERY

Defined projects or workstreams requiring a project lead who can translate direction into structured plans, coordinate people, stakeholders and resources, manage priorities and maintain delivery from initial scope through to completion.

SPECIALIST ADVISORY & COLLABORATION

Focused assignments for organisations, founders, investors and project teams requiring market or audience insight, concept and offer development, multicultural or community engagement, commercial property expertise, or additional strategic and delivery capability.

Projects

SELECTED EXPERIENCE & PROJECTS

SOUTH AUSTRALIAN PARLIAMENTARY OFFICE — MULTICULTURAL STAKEHOLDER ENGAGEMENT & COMMUNICATIONS

OFFICE OF THE HON. JING LEE MLC – OFFICE OPERATIONS, COMMUNITY ENGAGEMENT, MARKET RESEARCH & CAMPAIGN STRATEGY · MARCH 2025 – MAY 2026

A Member of the South Australian Legislative Council's office operating across two distinct rhythms: a heightened, fast-turnaround cadence during parliamentary sitting weeks, and a sustained, ongoing program of constituent service, community engagement and policy support in between. The office required operational precision that could scale up without dropping day-to-day responsibilities.

Day-to-day work centred on maintaining and deepening relationships across South Australia's multicultural communities, engaging community leaders, cultural organisations and industry bodies on an ongoing basis, and translating that engagement into responsive communications, briefings and outreach. This included managing a CRM-based record of the constituency base and multicultural networks, and shaping a weekly newsletter reaching thousands of supporters and community leaders.

During a new party's launch and the lead-up to the 2026 state election, the role extended into market research and strategy advice: researching audience segments, advising on positioning and outreach approach, and helping shape brand identity, website content and campaign communications during a high-visibility political transition. This work ran in parallel with, not instead of, the office's core parliamentary functions, requiring the office to effectively double its output during sitting periods while keeping constituent and policy work moving without interruption.

Time in this role reinforced why I stay involved in the life of this state, and in the wellbeing of the women, migrant families and children within it.

SLAVA UKRAINIAN CULTURAL CENTRE — COMMUNITY ENGAGEMENT, PARTNERSHIPS & EVENTS

MARKETING, PARTNERSHIP DEVELOPMENT & COMMUNITY PROGRAMS · OCTOBER 2019 – CURRENT

A South Australian multicultural non-profit built from the ground up, now one of the state's established Ukrainian community organisations, with sustained partnerships across government, community leadership and local industry built and maintained over years.

The organisation's dance ensemble began with six dancers and has grown into one of Australia's leading Ukrainian performing groups, now appearing on stages including the Adelaide Festival Centre and performing internationally. Alongside dance, the organisation runs a Ukrainian Language School for children and adults, and school holiday camps supporting local families.

Community events are delivered across a wide range, from intimate gatherings of 30 to large celebrations of up to 500 attendees, spanning award-presentation concerts, workshops, screenings and exhibitions, each managed from concept through to post-event follow-up.

Ongoing programs support displaced persons, new migrants and refugees through settlement assistance, information and counselling, and work experience opportunities. The organisation also supports humanitarian aid efforts assisting Ukrainians in need, both locally and internationally.

Programs and events alike are backed by grant applications, budget management and vendor contracts, keeping every initiative financially accountable.

This work grew out of a simple instinct: that a community finds its strength when its people are given a reason, and a place, to come together.

THEMED CHILDREN AMUSEMENT PARK - KIDLANDIA

FROM FEASIBILITY & CONCEPT IDEATION - TO THE PROJECT MANAGEMENT, LAUNCH & VENUE MANAGEMENT

Market research and feasibility study- concept design- search and securing funding - project management - product & experience development - strategic & operational planning - sales & marketing planning - team development & training - launch & venue management.

KIDLANDIA is the largest indoor interactive children's themed park in Ukraine with 2 locations (Kyiv, Lviv), offering a one-of-a-kind experience where kids can immerse themselves in a world scaled down to their size. It's a 5,000 sqm vibrant, kid-sized replica of a real city, where children can engage in their favorite activity - pretending to be adults - in a highly realistic environment.

Lybid Plaza, Ira Roik, Iryna Roik, consulting for shopping centres, consulting for commercial real estate, consulting for mixed-

REGIONAL SHOPPING CENTER - OCEAN PLAZA

FEASIBILITY STUDY, CONCEPT IDEATION, PRE-LEASE & SALES STRATEGY, PROJECT SALE & TRANSITION

OCEAN PLAZA, formerly known as LYBID PLAZA, is a dynamic shopping and entertainment centre that has transformed from its roots as an old city market and former refrigerator factory into a thriving modern shopping and leisure destination. Despite changing ownership and weathering global crises, the project has flourished. Today, on 250,000 square meters, Ocean Plaza offers a vibrant mix of 300 retail stores, lively cafés and restaurants, a children’s entertainment park, a cinema, and even a tropical aquarium. It’s more than just a shopping destination—it’s a social hub where people come together to relax, enjoy, and create lasting memories.

Ira Roik, Iryna Roik, commercial real estate expert, leisure development, family entertainment centre, family entertainment centre, FEC, how to build entertainment center, best entertainment for kids

FAMILY ENTERTAINMENT CENTRE - BLOCKBUSTER

REDEVELOPMENT PROJECT MANAGEMENT, NEW CONCEPT IDEATION, TEAM DEVELOPMENT, SALES & OPERATIONS, VENUE MANAGEMENT

BLOCKBUSTER is one of the premier family entertainment centres in Ukraine, spanning an impressive 33,000 square meters. This dynamic destination offers a wide range of attractions, including a vibrant roller-skating rink, state-of-the-art bowling lanes, arcade games, and an exciting laser maze. Visitors can also enjoy an array of dining options with restaurants, bars, a food court, and an 8-screen cinema featuring an IMAX experience.

The center caters to all ages with a dedicated play area for younger children and the Kids City of Professions for children up to 16yo, while fitness enthusiasts can take advantage of the fitness club, complete with swimming pools. For those seeking more adrenaline, BLOCKBUSTER also features a thrilling go-karting track. It’s truly a versatile entertainment hub designed to offer something for everyone.

Dream Shopping Centre in Kyiv, Ira Roik, lease project management, shopping and entertainment center

SHOPPING AND ENTERTAINMENT CENTRE - DREAM TOWN

FEASIBILITY STUDY, CONCEPT DEVELOPMENT, LEASE PROJECT MANAGEMENT, TENANT-MIX, STRATEGIC ADVICE

DREAM is one the most visited regional shopping and entertainment centres in Ukraine with 167,000 sqm split on 2 parts Dream Yellow devoted for fashion and entertainment and Dream Cherry focused on goods for home, kids and entertainment. I was lucky to work on the shopping centre concept together with international architectural buro www.laguardalow.com. It was one the most memorable tasks as the land plot was 42m width and 1,5km long and subway line just under the building.

INNOVATION HUB – ARTZAVOD PLATFORMA

FEASIBILITY STUDIES & CONCEPT IDEATION

ARTZAVOD PLATFORMA is a dynamic mixed-use property designed to serve Ukraine’s creative community, fostering innovation and collaboration across 120,000 sqm. The HUB features five key zones: business hub, production facilities, coworking spaces, event venues, and an art exhibition area.

This space seamlessly integrates business and manufacturing processes, including production, warehousing, office, and showroom spaces. It’s a place where creativity flourishes - perfect for photo sessions, video shoots, advertisements, or even full-scale film productions. The HUB is designed to be the go-to destination for Ukraine's innovative and creative businesses.

In addition to its business appeal, it’s a vibrant hub for arts, music, and food festivals, constantly evolving with fresh exhibitions and innovative ideas from emerging talent.

Contact

STRATEGY. MARKET POSITIONING. STAKEHOLDER ENGAGEMENT.